New UK Cookie Regulations

As you may be aware a new law which applies to how you use cookies and similar technologies for storing information on a user’s equipment such as their computer or mobile device changed on 26 May 2011.

Cookies are small files that are saved by web browsers to help remember settings or actions that may help the user to use the site or remember things at a later date. The law now states that we need to make users aware of the cookies we are using.


We use Cookies for...
If you use our online shop, we use a session based cookie to remember the things in your basket. Normally this means that our site will remember your basket contents until you quit your browser. On an iPhone, iPod or iPad the session will last until you manually delete your cookies in the 'Safari' preferences.

We also use Google Analytics on the site. This helps us to monitor traffic and usage on the site. By using this we can better understand our customers needs and make improvements to the site. It is used by most websites to monitor their traffic
That's it!

We don't use Cookies for...
We do not have any third party cookies that are used to deliver adverts to you on other sites.

We do not record any personal information via cookies.

You can learn more at the following address:

http://www.ico.gov.uk/

How did we do?

Last year we asked our customers to take part in a survey. Again we'd like to thank everyone that took part.

We wanted to see exactly what our customers did and didn't like about our catalogue, our website, our products and our customer service. At the end of the day, we can't improve if we don't know where we may be going wrong. We want your 2011 diaries to arrive as trouble free as possible as much as you do.

We thought we might share a few of our results with you and explain how we aim to improve this year

Website

74% of our customers placed their ordered via website last year. We also asked how people intended to order their 2011 diaries and 81% said that they would be using the website.

90% of our customers said the website was great to use.

It seems that people already love the website but we still want to make it better. This year we have improved the site in many areas. We have a new look, larger pictures and coming soon, a 'my account' section where you can track the progress of your order and easily update your own details. Not all the changes are visible to you, many are in the underlying code but all have been made to make your shopping experience as trouble free as possible.


Catalogue

91% of people loved the catalogue.

We still think our catalogue is important which is why we send a copy to all our customers every year whether they order online or not. There were countless people who said how much they looked forward to their new catalogue popping through the door the first week in September.

This year we think it's our best catalogue yet. We listened to your comments and hopefully answered a lot of your issues. This year you should find the text clearer and the swatch colours bigger. Hopefully you will also find that the diary options are easier to understand and navigate. We also hope you'll find our new range of products offer the right balance of choice and value.


Customer Service

Not one customer was dissatisfied with our telephone ordering. They described our staff as friendly, helpful, knowledgeable and professional. Even though we have a 100% record in this area we are aiming to match this at the very least.

Our delivery record was near perfect too with 98.7% of customers saying they were happy with the delivery of their items. We will aim to get control of that last 1.3% in the coming year.

As for our products, 98% of people said they were delighted with their items. This is an very important statistic for us and everyone at Gilt Edged is proud to know that we are delivering quality products to happy customers.

It also seems that our customers love Gilt Edged too. An amazing 99.4% of customers said they would recommend Gilt Edged to others. We are delighted with this, we think we offer great products and great service and it's fantastic to hear that our customers do too.

Thank you again for helping us with our survey.

The Benefits of Corporate Diaries

In these difficult times it has never been more important to stay at the forefront of your customers’ minds.  We believe corporate diaries are the number one way to promote your company and ensure that your company name is being remembered 365 days of the year.

There are a staggering 30 million diaries being used in the UK every day. A recent promotional gift survey stated that diaries were in the top three ‘Item most likely to be kept and used’ category. Impressive as that is, a diaries real strength as a marketing item is its longevity. A typical promotional product is kept on average for 7 months, a diary is used for a full 12 months. This represents over 70% extra exposure and value to the company using it as a promotional tool. On average a diary is looked at 3 times per day. This translates into over 1000 ‘hits’ during the course of a year, however the amazing thing is that all these benefits can be gained at a cost of less than 1p a day per customer.

Although you could simply have your name or logo on the diaries front cover, there are other ways to maximise the potential of your promotional diary. Additional printed pages can inserted into the diary to convey information on products, services and contact numbers. Bespoke cover options also allow you to tailor a diary to perfectly reflect your companies branding.

Why not say ‘Thank You’ to your customers at the end of this difficult year. Give them a diary and effectively promote your company at the same time.

Who are Gilt Edged Promotions ?

Gilt Edged Promotions is a leading provider of bespoke promotional products, promotional gifts, corporate diaries and business diary selections for customers through the UK and Europe. Our devotion to creating quality, bespoke promotional items and corporate diaries has been pleasing our customers since 1984. You can visit our website at www.giltedged.co.uk

We also have the 'Gilt Edged Collection' where individuals can buy diaries, gifts, notebooks and leather goods. Our online shop is www.giltedged.co.uk/shop